Coast Landscaping Inc. is a San Diego-based commercial landscaping company with nearly 50 years of experience. But when they won the bid for one of the city’s most high-profile restoration projects — the Balboa Botanical Building — they needed more than horticultural expertise. They needed a way to showcase it.
That’s where JerseyMade came in.
THE CHALLENGE
Coast had no online brand presence. Their remarkable portfolio — spanning decades — wasn’t visible to the public or potential clients. With a landmark project underway and a growing appetite to take on larger-scale work, Coast turned to JerseyMade to elevate their brand.
Our Approach
We started by reimagining Coast’s digital foundation. JerseyMade redesigned their website from the ground up and created a full library of original photography and video content to reflect the scale and professionalism of their work.
Then came the Balboa Botanical Building restoration — a once-in-a-generation opportunity to tell a deeply local, meaningful story.
Over 10 months, our team documented every stage of the landscape transformation:
Capturing milestone moments like the arrival of mature palms, delicate placements, and historical preservation.
Removing, preserving, and replanting original specimens.
Sourcing, placing, and planting over 21,000 species.
Why it Matters
This wasn’t just a recap video. It was long-form brand storytelling — a strategic investment that turned a jobsite into a signature moment for a company.
Coast’s legacy is now visible. Their brand reflects their capability. And future clients can see what makes them the right partner.
Want to Tell a Story Like This?
JerseyMade helps construction and service companies turn projects into brand-defining narratives.
Let’s tell yours.
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