Daybreak Kids

Branding +

We say your brand is not your logo, but sometimes your logo not only establishes who you are, but can morph into and express a feeling of a season or compliment a campaign.

The Challenge

Make a logo into a character that can be placed into any campaign.

The Solution

JeresyMade* established a brand identity system around a young color story and recognizable icon. Once Daybreak Kids was well established, we started introducing the icon as a character that interacted with promotional pieces, and seasonal campaigns.